Last weekend I visited the wonderful 'Ladybird by Design' exhibition thanks to a recommendation from Little Lewes. The display is being held at the De La Warr Pavilion in Bexhill-on-Sea, which is a beautiful example of 1930s art deco architecture and really makes you feel as though you're on a sophisticated ocean liner.
The exhibition takes a look back at the many designs created for the iconic Ladybird books. Although focusing on designs from the 1950s to 70s, I'm pretty sure no self-respecting Brit of any generation could escape childhood without reading one of these. Seeing the original illustrations up close was particularly interesting as they showed the amount of detail that went into each individual image. The paintings have lost none of their technicolour glory, with bright lollipop reds, yellows and greens befitting and Enid Blyton adventure. There's something quite modern about the simple and classic way each image and book was presented, and I'm sure many of today's children's book illustrators owe more than a little to the Ladybird artists.
When viewed altogether it's overwhelming to see just how many books and series were produced. Ladybird covered seemingly every topic from party games to countries of the world, founded in an honest and almost naive attempt to educate children on every subject imaginable. They printed each book on a single sheet of paper allowing them to produce books cheaply and efficiently at a time of paper rationing, creating beautifully designed books that were available to all.
'Ladybird by Design' is free and continues until 10th May. There is also a book available to coincide with the exhibition.
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